New Chiropractic Book by Dr Thomas Potisk

A new Chiropractic book about Chiropractic marketing has been published by Dr Thomas Potisk.

This Chiropractic marketing book is comprehensive and unique with contributions by selected guests.
Here is a peek inside:

-Table of Contents:

-Introduction

-The Giant Spine Parade and Event Costume

-Finding the Right Mix for Your Chiropractic Marketing

-Groupon or Coupons: 4 Unique Chiropractic Marketing Tips for Doctors

-The Chiropractic Marketing Manager System

-Wellness Wins Chiropractic Patient Education: A new 5 step, 15 second technique!

-Everywhere They Look: Chiropractic Marketing Strategies That Help You Reach Everybody

-5 Elements For an Effective Newsletter Marketing Strategy

-Bible Based Health Care PowerPoint presentation for community lay lectures

-Promotion: Putting Your Professional Profile to Work

-Why Asking for Chiropractic Referrals is a Farse – 3 Better Ways to Build a Stellar Practice.

-How to Initiate Relationships with Personal Injury Attorneys

-Chiropractic Websites 101

-
Introduction for Chiropractic Marketing Power - a Best Chiropractic Book

By Dr Thomas Potisk

I bet you are a lot like me- we hate getting stuck.

Whether its stuck waiting for an airplane, in the snow, in a traffic jam, standing in a slow moving line, or even in some relationships. That frustrating feeling of not going anywhere is the same pain many chiropractors feel with their practices.

Occasionally I meet a DC who seems content with, or at least accepting of, their level of stagnation; perhaps having maxed out their mastery of their technique, communication, or management skills. But they don’t stay content for long, eventually succumbing to the non-stop forces of inflation and/or competition.

"If you don't keep moving, you'll get run over". - Benjamin Franklin

So, what can a doctor do? Is there a solution to keeping our hard earned reputations and levels of productivity and income from gradually fading? Yep, and it’s done using proven and powerful Chiropractic marketing techniques.

Marketing is to a chiropractic practice like gasoline is to a car. Sure, a car can keep coasting for a while even after running out of gas, and it may even pick up speed if going downhill, but without gas it eventually slows and stops. Likewise, a chiropractic practice can coast sometimes quite nicely especially when the economy or insurance are good, but without consistent and well done marketing it will never attain an unshakeable level of prosperity and thrive perpetually.

There is no shame in ethical marketing. Why wouldn’t a DC want more people to know what chiropractic and their practice can offer? There is no doubt that referrals from satisfied patients sustain and grow a practice like nothing else – that’s a given; but consider the concept that relying and depending on just that is darn right selfish! What about all the other suffering people in your community that may never hear about you, your practice, or even worse – the beauty of chiropractic health care?

You and I have an obligation to reach out with our “sacred trust” of chiropractic, not just in our practices but to each and every member of our community. It’s a wonderful gift worthy of sharing. We've got a higher calling!

I invite and challenge you to join me on this journey, not to just build big practices or incomes, but to someday end our careers with huge smiles knowing that we did all we could to help humanity with the gift we’ve been blessed.

“If your practice is not worth being advertised; then you should advertise it for sale.” – BJ Palmer.

The proven tips in this book have been carefully selected from leading marketing experts. Read these with excitement and anticipation. Know that implementing even just one will help open opportunities for many people to learn about and experience the miracles of chiropractic, you and your practice. That is powerful.

Now let’s get up and get going!

-Dr Tom Potisk

Purchase this 69 page eBook on Amazon.

Chiropractic Patient Education Tool

   The new handbook Wellness Wins: A Simple Guide to a Healthier, Happier Life is well suited as a chiropractic patient education tool. DCs are enjoying it's simplicity and value to teach their patients about wellness and especially about how chiropractic works. A related Powerpoint presentation is available.

   I saw an advertisement in a chiropractic periodical that tells me that if I implement that particular company’s patient education program all my troubles will be solved. I bought it, spending thousands of dollars, and I had to close my office to travel to the seminar. The material was great, very motivating and inspiring to me. Then I find out I have to spend hundreds more to buy this company’s brochures, newsletters, handouts, etc. Even worse,  I find out this is very time consuming to implement in my office. On top of all that I find out that it overwhelms my patients, even driving them away. One guy even asked me “Am I getting indoctrinated into a cult?” Sound familiar?

    After 25 years I found a much better solution. It’s far less expensive, involves little or no time, no stress, and patients love it!

   Referrals from satisfied and educated patients is the best chiropractic marketing.

    I call it Wellness Wins! It’s a handbook for patients. My co-author Dr Jerry Zelm and I purposely designed it to solve the patient education frustrations we experienced during our 46 years of combined experience as DCs.

   Don't waste any more time or money with the standard chiropractic education routines! Get the exciting new Wellness Wins Patient Education Program (Handbook and PowerPoint presentation). Read more about it by clicking the title below.

 Chiropractic Patient Education: A new 5 step, 15 second technique!

Practice on,
Dr Tom Potisk

PS Have you seen my informative blog specifically for chiropractors - www.reclaimthejoy.com

Whole Health Living is the Best Wellness

Consider a whole health lifestyle for your corporate wellness program. Listen to this brief podcast of Dr Tom Potisk, co-author of the Wellness Wins book, providing an explanation with examples of whole health living. It's a natural!
Whole Health living podcast.

Best Workplace Wellness Book

The best workplace wellness book is called Wellness Wins: A Simple Guide to a Healthier, Happier Life.

Almost everyone you ask will say that good health is one of their greatest desires. Yet not everyone agrees on how to acquire or maintain it. The United States spends more on health care than any other industrialized nation in the world, yet its citizens are not the healthiest. Research has shown that 80% of illness could be prevented with better lifestyle choices. Therefore it makes sense to collect and share information that can personally reduce health problems and promote wellness in our society.

My friend and colleague, Dr. Tom Potisk, author of Whole Health Healing, and myself, Dr Jerry Zelm author of What Your Doctor Never Told You, have collectively cared for over 40,000 patients. We decided to combine our years of experience and write this booklet as a basic guide that would be easy to follow and implement in your
life.

Much of the material comes from our books, but with a special goal of keeping it simple. We hope that you will find the information helpful in achieving a healthier, happier life.

Holistic self-help book cuts medical costs

Dr Tom Potisk, co-author of Wellness Wins, published another holistic health book for the general public- 

Whole Health Healing Book

Get and Stay Healthy Now!

Whole Health Healing Book $24.95

Do you want to protect and improve your health?
Are you struggling with a health problem?
Are you feeling frustrated and victimized by the high-priced, high-risk, conventional healthcare system?
Your health and your wallet will benefit when you apply even one of the recommendations presented in Whole Health Healing.
Dr. Tom Potisk, one of America’s top natural health practitioners, provides information and tips to help you make wiser healthcare decisions, save money and time, and become healthier. This book frees you from depending on conventional medical care alone. Dr. Potisk’s extensive training and
experience, combined with his easy-to-implement instructions in this book are revolutionizing healthcare worldwide.
-
“This book contains cutting edge, useful information for everybody. This is the
answer to the health care crisis in the US”. – Dr. Jerry Zelm
“I’m a mother of 5 kids. My whole family is benefiting and I now feel in control of
my family’s health. I’m saving hundreds of dollars!” – Wanda Herloff
“I suffered for years with headaches and spent thousands trying everything. Thanks
to Dr. Tom, I’m pain free and enjoying life again.” – Elizabeth Gilbert
Whole Health Healing reveals:

• Specific natural help for more than 40 common maladies like arthritis, digestive disorders, weak immunity, and even fibromyalgia/chronic fatigue.
• Why your body’s structural alignment may be the missing link you need.
• Safe, effective, and easy exercises/stretches, and those to avoid.
• How to stay healthy while growing older and truly enjoy it.
• The truth about what real health is and how to get it.
• How the current “healthcare” system misleads you.
• How to enjoy eating without fear or weight gain.
• How to raise healthier children.

Dr. Tom Potisk receives the Chiropractor of the Year award from the president of the Wisconsin Chiropractic Association

Purchase the book at http://www.wholehealthhealing.com/?p=5

Wellness Wins book now available for employee wellness programs

Wellness Wins is a fantastic new handbook for employee wellness programs in businesses and industries. It is written and published by 2 of America's most accomplished holistic family doctors with decades of experience - Dr Jerry Zelm, and Dr Tom Potisk located in Southeastern Wisconsin.
Contact the authors:
Dr Jerry Zelm, Oconomowoc WI, 262-719-2110, email: gzelmchiro@yahoo.com.
Dr Tom Potisk Racine WI, 262-835-1767, email: tpotisk@aol.com.