This Chiropractic marketing book is comprehensive and unique with contributions by selected guests.
Here is a peek inside:
-Table of Contents:
-Introduction
-The Giant Spine Parade and Event Costume
-Finding the Right Mix for Your Chiropractic Marketing
-Groupon or Coupons: 4 Unique Chiropractic Marketing Tips for Doctors
-The Chiropractic Marketing Manager System
-Wellness Wins Chiropractic Patient Education: A new 5 step, 15 second technique!
-Everywhere They Look: Chiropractic Marketing Strategies That Help You Reach Everybody
-5 Elements For an Effective Newsletter Marketing Strategy
-Bible Based Health Care PowerPoint presentation for community lay lectures
-Promotion: Putting Your Professional Profile to Work
-Why Asking for Chiropractic Referrals is a Farse – 3 Better Ways to Build a Stellar Practice.
-How to Initiate Relationships with Personal Injury Attorneys
-Chiropractic Websites 101
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Introduction for Chiropractic Marketing Power - a Best Chiropractic Book
By Dr Thomas Potisk
I bet you are a lot like me- we hate getting stuck.
Whether its stuck waiting for an airplane, in the snow, in a traffic jam, standing in a slow moving line, or even in some relationships. That frustrating feeling of not going anywhere is the same pain many chiropractors feel with their practices.
Occasionally I meet a DC who seems content with, or at least accepting of, their level of stagnation; perhaps having maxed out their mastery of their technique, communication, or management skills. But they don’t stay content for long, eventually succumbing to the non-stop forces of inflation and/or competition.
"If you don't keep moving, you'll get run over". - Benjamin Franklin
So, what can a doctor do? Is there a solution to keeping our hard earned reputations and levels of productivity and income from gradually fading? Yep, and it’s done using proven and powerful Chiropractic marketing techniques.
Marketing is to a chiropractic practice like gasoline is to a car. Sure, a car can keep coasting for a while even after running out of gas, and it may even pick up speed if going downhill, but without gas it eventually slows and stops. Likewise, a chiropractic practice can coast sometimes quite nicely especially when the economy or insurance are good, but without consistent and well done marketing it will never attain an unshakeable level of prosperity and thrive perpetually.
There is no shame in ethical marketing. Why wouldn’t a DC want more people to know what chiropractic and their practice can offer? There is no doubt that referrals from satisfied patients sustain and grow a practice like nothing else – that’s a given; but consider the concept that relying and depending on just that is darn right selfish! What about all the other suffering people in your community that may never hear about you, your practice, or even worse – the beauty of chiropractic health care?
You and I have an obligation to reach out with our “sacred trust” of chiropractic, not just in our practices but to each and every member of our community. It’s a wonderful gift worthy of sharing. We've got a higher calling!
I invite and challenge you to join me on this journey, not to just build big practices or incomes, but to someday end our careers with huge smiles knowing that we did all we could to help humanity with the gift we’ve been blessed.
“If your practice is not worth being advertised; then you should advertise it for sale.” – BJ Palmer.
The proven tips in this book have been carefully selected from leading marketing experts. Read these with excitement and anticipation. Know that implementing even just one will help open opportunities for many people to learn about and experience the miracles of chiropractic, you and your practice. That is powerful.
Now let’s get up and get going!
-Dr Tom Potisk
Purchase this 69 page eBook on Amazon.
